Despite centuries of organizing information in libraries and other information institutions, little is known about how a document is analyzed to determine its subject matter. This case study is a qualitative exploration to better understand the processes involved in the conceptual analysis of documents. Conceptual analysis, an essential step in the subject analysis process, is the attempt by a cataloger or indexer to determine the subject matter, or the aboutness, of a document. The purpose of this research is to examine how interested yet untrained participants perform the tasks of conceptual analysis when no process is suggested. The study uses observation, think-aloud procedures, and in-depth, semi-structured interviews to understand the participants' subject determination processes. Transcripts of the analysis sessions and interviews were examined for underlying patterns of analysis. The aims of this research are to understand how individuals approach the process of determining aboutness, what bibliographic, content, or visual cues they use to find key aboutness data, and what patterns emerge during the subject determination process. This research begins an attempt to develop a model of conceptual analysis to be used in teaching, research, and praxis