This paper examines China's ambitious Campaign to Open the West and its impact upon Han and ethnic minority populations in Xinjiang. It focuses on analyzing the components of the campaign that are being implemented to develop Xinjiang through the intensification of agriculture, exploitation of energy resources, and reforms to Xinjiang's education system, revealing that the campaign, rather than alleviating poverty, is leading to greater asymmetry between Han and ethnic minority populations within Xinjiang. Rather than a plan for bridging the gap of economic disparity between the eastern and western regions of China, as construed by Beijing, the plan fits into a greater strategy for integration and assimilation of Xinjiang's restive ethnic population by Beijing