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Managerial Competitor Identification: Integrating the Categorization, Economic and Organizational Identity Perspectives

Abstract

This dissertation integrates three perspectives capable of explaining how top managers identify their organization's competitors: categorization, economic and organizational identity. In order to explore these perspectives a qualitative theory elaboration methodology is employed. Accordingly, a model of managerial competitor identification is developed. In addition, the three perspectives are integrated into this model to produce a robust theoretical framework

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