BACKGROUND: Islam regulate about halal and haram in food aspect. Food is a
prime needed that support phsycal activity. Knowing about halal food is important
in public society, mainly for moslem. Generally, moslem consumer will have
positive perspective toward food product which uses halal apporach. Consumer’s
perception in choosing halal label on food gives positive effect on consumer’s
decision in buying interest. Indonesia with moslem majority population, surelly will
bring big impact for the growing culture in Indonesia, primarilly in food culture. In
Indonesia halal food is already regulated by Majelis Ulama Indonesia (MUI)
which is technically handled by Lembaga Pengkajian Pangan Obat-obatan
(LPPOM) by releasing halal certificate and halal label. Halal label is a sign of
halalness of a product.
Purpose : The research aims to know the correlation of MUI halal label
perception with buying interest on food product on faculty health science student
of Universitas Muhammadiyah Surakarta.
Methods of the research : The research is obsevational research with cross
sectional approach. The total subject of this research are 62 which is selected
with propotionate stratified random sampling method. The data of halal label
perception and buying interest were gotten by using google form questionnaire.
The scale uses Likert scale. Data analysis uses spearman rank test.
Results : The result of the research shows perception of MUI halal label
perception respondents includes to the low category (54,8%). The buying interest
on food product mostly includes to the high category (58,1%). The result of
spearman rank test for MUI halal perception certification with buying interest on
food product p value = 0,000.
Conclusion : There is relation between MUI halal label perception with buying
interest on food product
