ervice Design is evolving from an emerging field, breaking new ground in the design and service research areas, to a more mature stage, developing a set of fundamental concepts, methods and principles that can provide the foundation for its further significance and impact in both research and practice. This paper reflects on the roots and recent evolution of service design in terms of fundamental concepts, methods and outcomes, taking into account the papers in the Envisioning and Evolving track. It considers how the growing interrelation with close fields of service research is introducing useful “contaminations” and reports how the Service perspective is revealing its potential to bring life to technical and entrenched systems. It goes on to argue that design should aim to bring services to life to prove its real, distinguishing value and contribution
