Nutrition experts have a large audience form the general public, so they can exert high impacts on the fish consumption attitude of the lay people. As such, we deemed an investigation of the fish consumption attitude of nutrition experts of great importance in fish extension planning and policy making. We selected 144 nutrition experts and interviewed them in September 2005. The results showed that 64% of the respondents believed advertisement on fish consumption could have high to very high effect on the promotion of fish consumption attitude of the people
