University of Piraeus. International Strategic Management Association
Abstract
The paper is focused on the development of the model of market orientation. The
model of market orientation looks for the factors that preceded the market orientation
and detects the factors that are from the market orientation affected. At first, there is
stated compilation of the new finding at definition market orientation. The second part is
devoted to positive and negative influences market orientation on business performance.
There is also compilation of theoretical information about marketing orientation by
authors working in this field in the paper. The main conclusions are stated in the last part
of the work.peer-reviewe
