Bidding process allows a client to choose a bidder to realize an embodiment of work, supply or service. From the bidder point of view, there are several obvious risks when responding because he bets on a future development that hasn’t been yet realized. We propose to assist the bidder with decision support tools based on past experiences to detect, report and minimize these potential risks. In this paper, we present the definition of a conceptual architecture to integrate experience feedback into the product lifecycle taking into account all stages of product lifecycle to best respond new bidding processes
