Green home is rapidly becoming a strong momentum in the construction
industry after recognizing many negative environmental issues & problems and
potential social and economical benefits around the world. However, developers still
using conventional way to construct the housing. This gives huge impact to the
environment and also human health. Meanwhile, there are actually some barriers
hinder developers to adopt this in their projects. This study examines the perceptions
of the developers in Kuala Lumpur on the future of the green housing sector for the
next 20 years, their commitment about green housing and propose solution for
improvement green home project in Kuala Lumpur. The methodology used in this
study is questionnaire and it is targeted 200 developer’s firms in Kuala Lumpur.The
introduction of Green home rating system, improvement of awareness and knowledge
among the stakeholders, support from the government and local industry and the
effect of competitive advantage would support brighter future. Meanwhile, the status
quo in rules and regulation, lack of public interest and demand, organization
disinterest, local authority enforcement and project cost escalation would hinder a
faster progress. Finally, this study could really help the awareness on environment
and in improve the green home project among developers
