Engaging Community Partners To Achieve Change: The Celebrate Your Plate Social Marketing Campaign

Abstract

IMPACT. 1: Building community partnerships through the State Nutrition Action Committee to achieve change at the Policy, Systems, and Environment (PSE) level. -- 2. Increasing the awareness of the importance of fruit and vegetable consumption. -- 3. Achieving a positive behavior change in the fruit and vegetable consumption of low-income families with children.OSU PARTNERS: SNAP-Ed (Supplemental Nutrition Assistance Program- Education), in the division of Family and Consumer Sciences in OSU ExtensionCOMMUNITY PARTNERS: The State Nutrition Action Committee, including: SNAP-Ed (Supplemental Nutrition Assistance Program - Education); EFNEP (Expanded Food and Nutrition Education Program); Ohio Jobs and Family Services; WIC (Women, Infants, Children); Ohio Department of Aging; Ohio Department of Education; Mid-Ohio Food BankPRIMARY CONTACT: Elizabeth Hustead ([email protected])The objective of the Celebrate Your Plate Social Marketing Campaign is to increase fruit and vegetable consumption among SNAP-eligible families (those who are at or below 185% poverty) with children across the state of Ohio. The campaign represents an investment in the citizens of Ohio who struggle with food security and nutrition issues. SNAP-Ed and SNAC are investing in the health of Ohio's families by promoting healthy, nutrition-conscious messaging encouraging individuals to increase their fruit and vegetable consumption and providing them with the tools to do so