The problem of research was the comodification of Pracimayasa as
cultural pledge in tourism realm. This research was a cultural study with grand
theory of deconstruction. This research was taken place in Pura Mangkunegaran
Surakarta. The data constituted information related to the comodification of
Pracimayasa Mangkunegaran building supported by relevant document and
literature. Technique of analyzing data used was an interactive model of analysis
encompassing: data reduction, data display, and conclusion drawing.
The result of research showed that Tourism in Pura Mangkunegaran was
born from modernity pressure for the purpose of Surakarta City and Pura
Mangkunegaran development. Stimulating customary life and tradition is a must,
while modernity adaptation is not something tabooed in Pura Mangkunegaran.
Tradition in Pura Mangkunegaran is a unity of commitment prevailing rather than
something independent of conflict; it is because an active cultural value system is
involved in global value order wrestling as the urban community’s need increases
any time. Its implementation in social life in Pura Mangkunegaran has
encountered conflict, particularly in Pracimayasa building comodification. For
that reason, an introduction of new value with differential culture requires
strategic action in interpreting and repositioning tradition in order to create
civilization harmony
