Folkerts, Jef

This poster sketches the outlines of a theoretical research framework to assess whether and on what grounds certain behavioral effects may be attributed to particular game mechanics and game play aspects. It is founded on the Elaboration Likelihood Model of Persuasion (ELM), which is quite appropriate to guide the evaluation structure for interventions that either aim at short term or long term attitude and behavior change

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User Experience & User-Centered Design Theory/principle Long term behavior change description/implementation Theory/principle Short term behavior change description/implementation Central route (ELM) (high elaboration, rational,meta-reflective) Medium to long term attitude, affective & cognitive change. Peripheral route ELM) (low elaboration, affective, superficial, impulsive) Short to medium term attitude & affective change Conditional for effective gameplay: optimal entertainment experience Challenge, balancing complexity and competence: Flow. Rules, goals (concrete, achievable, rewarding)  Create game challenges that are not too complex, not too easy and gradually ascending  in complexity. Render (meta) reflection  Challenge, balancing complexity and competence: Flow. Rules, goals: concrete, achievable, rewarding Create game challenges that are not too complex, not too easy and gradually ascending  in complexity.Stimulate flow  Fun (hard, serious) Immersion: sensory, challenge based, imaginative hard fun: actions: goals, obstacles, strategy. Emotions: frustration, fiero, relief. Serious fun: actions: repetition, rhythm, collection; emotions: excitement, Zen focus,  Fun (easy, people) Immersion: sensory, challenge based, imaginative   Easy fun: actions: exploration, fantasy, creativity. Emotions: curiosity, surprise, wonder, awe. People fun: actions: communication, cooperation, competition;  Persuasive principles Narrative persuasion: narrative transportation, narrative identification, narrative perspective Persuasive technique conceived to stimulate (meta-) reflection Narrative persuasion: narrative transportation, narrative identification, narrative perspective Persuasive technique conceived to avoid  (meta-)reflection Procedural rhetorics: arguments by goals & rules: stimulate (meta-) reflection e.g. structurally allow bad behavior, suppress good     Persuasive technology:    mechanics that stimulate tunneling, tailoring suggestion: self-monitoring: conditioning Persuasive technology:    mechanics that stimulate reduction, tunneling, suggestion, tailoring, conditioning Tools of Influence Behavior is based on fixed action patterns Reciprocity, commitment and consistency, scarcity, authority Tools of Influence  Behavior is based on fixed action patterns Social Proof, reciprocity, authority, liking Behavior change theories Social Cognitive Theory  Stimulate (meta-)cognitive processes, symbolization,  self-regulatory & self-reflective processes     Self-Determination  Theory Stimulate intrinsic motivation (predicts initial and continued performance) Self-Determination  Theory Stimulate extrinsic motivation: relies on external rewards and punishments Theory of reasoned action/planned behavior Inclination to behavior change depends on attitude towards new behavior & perception judgment of others, and on perceived control over behavior  Theory of reasoned action/planned behavior Stimulate the perception that new behavior is easy to perform. Transtheoretical Model of behavior change Control and stimulate transition to next stage in behavior change  process: stimulate user to think about (and reflect upon) making the move. Protection motivation theory Control persons perception towards threat severity, and perception  towards protective behavior (self-efficacy). Phases preproduction and prototype implementation and testing Evaluation Methods focus groups heuristic evaluation (including heuristics for playability) interviews play testing (including biometrical measurements)  informal play testing observation questionnaires (semi-structured) interviews    quantitative comparisons of gamers’ behaviors   questionnaires focusing on users’ attitudes & experiences Health Games User Research Model  Research Group User Experience & User Centered Design School of Communication, Media & IT | Hanze University of Applied Sciences | Zernikeplein 11 | 9747 AS Groningen drs. Jef Folkerts (j.folkerts@pl.hanze.nl) Jef Folkerts Conventional Health (game) Intervention Research: Medical Randomized Controlled Trials Health care problem Traditional Intervention Control group Effects/Results Health care problem Alternative (game) Intervention Experimental group Effects/Results Compare results Black Box Alternative Health (game) Intervention Research Medical Randomized Controlled Trials Plus additional construct validation research:  to assess effectiveness and adequacy of the mapping of motivational and behavior change principles to game design principles Health care problem  traditional Intervention Control group Effects/Results Health care problem Alternative (game) Intervention Experimental group Effects/Results Compare results Assess construct validity of health game intervention 

User experience &amp; user-centered design:health games user research model

https://research.hanze.nl/ws/files/15840212/175.Health_Games_User_Research_Model_1_.pdf

User experience & user-centered design:health games user research model

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Hanze UAS repository

Hanze UAS repository

User experience &amp; user-centered design:health games user research model

Abstract

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Full text

Available Versions

Hanze UAS repository

Hanze UAS repository

User experience & user-centered design:health games user research model