Independent distribution: an approach for multinationals in the overseas market. Impact of market size in segmenting distribution for the eléctrical appliances market. appliances market.

Abstract

Multinational companies nowadays are acting globally as they attack markets worldwide. In order to deploy their strategy those companies need to build support and front office structures. In a dynamic environment in wyich markets face voatility the requiered structures can harm the performance of the subsidiaries. An local entrepreneurship. The next step to act at country level is transferring the activity to an independent distributor that will follow the strategic guidelines set by the multinational and coordinated from a wider area regional headquarters