R&D Management challenges for the desing and development of an E2E-DRM content business integration platform

Abstract

Current studies on Digital Rights Management (DRM) have focused on controlling access to and copies of contents, centered exclusively on the end of the value chain (end users). This focus has been oriented towards security and encryption as a means of solving the issue of illegal copying by purchasers. In this paper, we propose End-toEnd Digital Rights Management (E2E DRM) that involves the protection of the content throughout the entire value chain. This concept is given form in the new technologies for representing intellectual property (IP) which, in a secure and unequivocal manner, identify the content at each point in the value chain: from the author to the end user, the content is identifiable in any of the transactions and statuses through which it passes. The key concept which E2E DRM must provide is not only the governability of access and copying, but also that of all the processes associated with the content business. We establish an E2E DRM model and architecture, and propose the R&D management of its design and implementation that makes it possible to protect content from content creator to purchaser. Finally, the paper also analyzes their impact from a global perspective. The research was financed by the Autonomous Region of Madrid through the program “Aid to Promote Technological Innovation in the ICT sector