PENGARUH KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG RAGUSA ES ITALIA (SURVEY PADA PENGUNJUNG KEDAI ES KRIM RAGUSA ES ITALIA, JAKARTA PUSAT)

Abstract

ABSTRACT Jaka Utomo, 2015; The Influence of Product Quality and Service Quality toward Repurchase Intention (Survey on the visitor of the Ragusa Es Italia ice cream shop). Skripsi, Jakarta: Marketing Management Concentration, Management Over the Study Program, Department of Management, Faculty of Economics, State University of Jakarta. The purposes of this reserach are: (1) To notice the affect between product quality toward repurchase intention. (2) To notice the affect between service quality toward repurchase intention. (3) To notice the affect between product quality and service quality together toward repurchase intention. Sampels in this research are consumers who have visited at least once to Ragusa Es Italia ice cream shop Jl. Veteran I, Jakarta Pusat. The number of sample in this research are 100 respondent. This research uses quantitative method with multiple regression analysis technique, and a data anlysis tools uses SPSS version 22. The results of examine hypotesis shows: (1) there is positif and significantly affect between product quality toward repurchase intention with the significantly value of 0,000 and Thitung 9,129. (2) there is a positif and significantly affect between service quality toward repurchase intention with the significantly value of 0,000 and Thitung 2,204. (3) there is a positif and significatly affect between product quality and service quality together toward repurchase intention with the significantly value of 0,000 and Fhitung 59,680. Keywords: Product quality, service quality, repurchase intentio