HUBUNGAN ANTARA HARGA DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PENGGUNA KARTU PERDANA TRI PADA MAHASISWA PROGRAM STUDI PENDIDIKAN TATA NIAGA, FAKULTAS EKONOMI DI UNIVERSITAS NEGERI JAKARTA

Abstract

AMELIA KURNIAWATI, THE CORRELATION BETWEEN PRICE AND PRODUCT QUALITY WITH CUSTOMER SATISFACTION OF TRI CARD USERS STUDY PROGRAM OF COMMERCE EDUCATION, FACULTY OF ECONOMICS IN STATE UNIVERSITY OF JAKARTA. Skripsi, Jakarta: Study Program of Commerce Education, Faculty of Economics, State University of Jakarta, June 2016. The research was conducted at State University of Jakarta, East Jakarta, for five months from February 2016 till June 2016. The research method used is survey method with correlational approach. Population in this reseacrh is student commerce education studies program of State University of Jakarta. The technique which is used gathering the sample was purposive sampling about 89 respondents. To capture data from these three variabels are use questionnaire of likert scale models for Price (X1 Variable), Product Quality (X2 Variable) and Customer Satisfaction (Y Variable). Before the instrument is used tested the validity for variable X1, X2 dan Y. For variable X1 from 31 statements there are 26 points valid, for variable X2 from 26 statements there are 21 points valid, and for variable Y from 31 statements there are 25 points valid. Relliability calculation of both variables using Alpha Cronbach fromula. The results of the variable X1 are 0,905, varible X2 are 0,907 and variable Y are 0,921. The results prove that the instrument is reliable. The resulting regression equations Ŷ = 11,952 + 0,399X1 + 0,451X2. From test significance regression produces Fhitung > Ftabel wich is 19,242 > 3,10 the meaning is the regression equations is significant. Then perfomed the test significance corrlelation coefficient using the t test and the resulting thitung X1-Y = 2,979 dan ttabel = 1,66 serta thitung X2-Y = 4,547 dan ttabel = 1,66. Correlation coefficient of Pearson Product Moment generating rxy = 0,556. It can be concluded that the correlation coefficient rxy = 0,634 is significant. The coefficient of determination obtained for 30,9% which shows that 30,9% of the variation of customer satisfaction determined by price perception and product quality