University of Piraeus. International Strategic Management Association
Abstract
Despite its specific destabilizing effects, the real dimensions of globalization
do not justify a general alarm. Although technology revolution, "knowledge
society", and deregulation trend bring uncertainty and risks, there is
not a real global market yet, abolishing the national policy field and exposing
firms, social groups and states to the threat of the global speculative
capital. Objective difficulties restrict the irrepressible development of globalization
while, concerning firms, the dangers hanging over the big multinational
firms weaned from their national base, explain the absence of a generalized
trend for their conversion to supranational firms. However, the ineluctable
character of globalization and the ensuing competitive landscape,
force firms to permanently adjust their strategy, structure and processes and
often to internationalize in order to survive and sustain their competitive
advantage. Lastly, prerequisites for successful internationalization are examined,
especially for mall and middle sized enterprises which, far from being
in rivalry with the multinational firms, they do well to develop complementary
relationships and mutually profitable synergistic links with them.peer-reviewe