Corporate sustainability starts with a company’s value system and a principled approach to doing business. This means operating in ways that, at a minimum, meet fundamental responsibilities in the areas of human rights, labour, environment and anti-corruption. Over the years, national and international efforts to identify an appropriate sustainability indicator have been consistent. However, such efforts to assess sustainability with regards to the principles derived in UN Global Compact initiative are not known in the context of automotive-related industries in Malaysia. Due to that, the level of corporate sustainability awareness and development of tools to manage, monitor and improve the sustainability performance at all stages of the decision making process is yet to be explored. In this study, the Green Project Management (GPM) P5 Integration Matrix is used to understand the perception of Malaysian consumers towards companies which practice sustainability as part of their business culture. This study will provide guidelines to the R&D engineers and project managers to incorporate sustainability assessment as part of their product development phases
