Tourist destinations is an important sector role inthe economy. For that a tourist destination
should be handled properly in order to meet the expectations of tourists and the community.
Indicators that can be used to find out how the performance of tourist destinations is the image
of tourism destinations.
This study aims to describe how the image of tourists to the city of Surabaya as a tourist
destination. Dimensions are used to measure the perceptions of tourists are (1) environmental
beauty and convenience, (2) the country’s citizens,(3) place and architectural structure, (4)
shopping and tourist accommodation, and (5) local culture and cuisine.
The results showed that respondents are divided into 2 based on the perception of the
destination image Surabaya city. The most positive image in the dimension of the shopping and
accommodation, and the lowest image is the structure of space and architecture. Tourists give
the perception that the city of Surabaya has a shopping tour of interesting places to visit, but the
historic sights and natural attractions are still not yet become an attractive option to visit