In globalization dimention where the society have been
more educated, so financial investment growing faster both
kind of instrument or market participant. For long-term
investment there is available two kinds of interesting
alternative such as Bond and Stock. This study purpose
specifically to differential investor behavior who choosing
stock or bond as their financial investment in Jakarta Stock
Exchange between November 2002 until March 2003.
This topic very interested because the unique characteristic
between stock as a equity contrast bond as a debt. The
ultimate content of this research to describe the application of psychology to financial behavior from investor toward their behavioral finance in the investment activity. This concept including individual investment activity which observable or overt and covert or hidden. The individual characteristic and their link with the environment measured by 5W 1H: What They Buy, Who is The Investor, Who is The Influencer, Why They Buy, When They Buy, Where They Buy and How Often They Use. Through this research expected to be able to explore the meaning of investor behavior in their action to invest on stock or bond based on the believing may be the investor rasionally or the opposite
