The cycle of risk management is an essential procedure for every company in order to be able to manage its risks. The purpose of this discussion is to explore the risk management issue of Qantas crash in Bangkok, September 1999. Analyzing the potential factors of the safety of flying that closely related to Qantas reputation would
give some understanding how to improve company performance.
Outlining the six steps proposed by Augustine as a guidance to manage the crisis highlights the importance of identifying the potential crisis, preventing it to happen or even finding the potential success from it. In addition, exploring the case can generate some knowledge that can help one recognizing the effective ways to deal with crisis.
Finally, by looking, at the analysis as a whole, it can be concluded that there are always risks associated with flying. Therefore every effort should be made by an airplane company toward the safety of passengers. Improving knowledge of pilot is also essential to reduce human error. Moreover, regularly updating strategy and procedure will give awareness toward the best action that should
be taken when facing the crisis
