Industrieunternehmen und die Transformation von Geschäftsmodellen im Kontext der Digitalisierung - Eine empirische Studie über die Auswirkungen anhand des Business Model Canvas

Abstract

The paper examines the impact of digitization on industrial companies’ business models in the context of the development of integrated, data-based product service packages. Examples of this are manufacturers of automation robots that offer their customers digital services for intelligent control, optimization or maintenance in addition to their core physical product. By analyzing the data generated during ongoing operations, it is possible to create new customized solutions and thus generate additional customer benefits. Industrial companies can thus generate decisive competitive advantages and open up new markets by developing digital business models. The paper first examines the effects of digitization on industrial companies’ business models and uses the Business Model Canvas as an established method for business model development to present and evaluate them in a structured way. On the basis of five interviews with experts from leading companies in various key industries, key impacts, the resulting challenges, and practical recommendations for action are discussed and derived. The developments associated with digitization are illustrated by a case study based on the example of Mitsubishi Electric. The paper introduces practitioners to the effects of the digital transformation of business and provides starting points for the transition to digital, hybrid value creation