This research was carried out as part of CONSENT (Consumer sentiment regarding privacy on user generated content (UGC) services in the digital economy) a project that was funded by the European Union under the Seventh Framework Programme (2007-2013), Grant Agreement Number 244643.This document presents the Austrian results of a study undertaken as part of the CONSENT project. Analyses and results are based on an online survey regarding the awareness, values and attitudes of user generated content (UGC) website users towards privacy. The questionnaire consisted of 75 questions and was available online in several European languages, including German, between July and December 2011.
The Austrian sample consists of 131 respondents (1.5% of the total sample), of which 62.1% male and 37.9% female, with an average age of 31 and 63.2% tertiary education. With 85% UGC users (total sample 90%), 13.04 mean years of internet usage (total sample 10.67) and 86.9% using the internet at home every day or almost every day (total sample 93%), it is considered a sample of predominantly experienced, frequent internet users who are very likely to also be UGC users.This project has received funding from the European Union’s Seventh Framework Programme
for research, technological development and demonstration under grant agreement no 285582.peer-reviewe
