The aim of this text is to introspect in the most precise way a structure of book market. It presents results of data gathered – opinions, attitudes and expectations of Belgrade's concerning buying, reading and publicizing books. For this purpose, a specially designed semi-standardized interview was used. All information were collected directly through personal contacts, and no previously prepared answers were offered. The survey was conducted on the territory of Belgrade, among six selected groups, drawn on the basis of sex and age. As for the education level and personal income – they are around the average or above it. Members of groups could become only persons who read and buy books. A special interest was taken in market conditions, in ways of publicizing, and in places where books are being bought or read
