With self-driving vehicles announced for the 2020s, today’s challenges in Intelligent Transportation Systems (ITS) lie in problems related to negotiation and decision making in (spontaneously formed) car collectives. Due to the close coupling and interconnectedness of the involved driver-vehicle entities, effects on the local level induced by cognitive capacities, behavioral patterns, and the social context of drivers, would directly cause changes on the macro scale. To illustrate, a driver’s fatigue or emotion can influence a local driver-vehicle feedback loop, which is directly translated into his or her driving style, and, in turn, can affect driving styles of all nearby drivers. These transitional, yet collective driver state and driving style changes raise global traffic phenomena like jams, collective aggressiveness, etc. To allow harmonic coexistence of autonomous and self-driven vehicles, we investigate in this chapter the effects of socially-inspired driving and discuss the potential and beneficial effects its application should have on collective traffic
