Microblogs are increasingly exploited for predicting prices and traded
volumes of stocks in financial markets. However, it has been demonstrated that
much of the content shared in microblogging platforms is created and publicized
by bots and spammers. Yet, the presence (or lack thereof) and the impact of
fake stock microblogs has never systematically been investigated before. Here,
we study 9M tweets related to stocks of the 5 main financial markets in the US.
By comparing tweets with financial data from Google Finance, we highlight
important characteristics of Twitter stock microblogs. More importantly, we
uncover a malicious practice - referred to as cashtag piggybacking -
perpetrated by coordinated groups of bots and likely aimed at promoting
low-value stocks by exploiting the popularity of high-value ones. Among the
findings of our study is that as much as 71% of the authors of suspicious
financial tweets are classified as bots by a state-of-the-art spambot detection
algorithm. Furthermore, 37% of them were suspended by Twitter a few months
after our investigation. Our results call for the adoption of spam and bot
detection techniques in all studies and applications that exploit
user-generated content for predicting the stock market