Analisis Pengaruh Trust, Information Quality, Kemudahan, Manfaat, Dan Resiko Terhadap Minat Pembeli Dalam Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Program Studi Akuntansi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta)

Abstract

Since internet has been developed for commercial, the company adopted it in an activity of business operational. One of internet use is for marketing.Internet can be usedfor selling varieties of product which ready to be marketed. This research analyzes effect of trust, information quality, easy, use, and risk of buyer's interest to use e-commerce system. This reearch conducts survey method by spreading questionnaire directly. The respondents in this study are 100 accounting learners at business and economy faculty,Muhammadiyah University of Surakarta. This study conducts convenience sampling method to take samples. Analysis of method multiple linier regression examine and prove research hypothesis. The result of this study shows trust variable and information quality has significant effect to buyer's interest for using e-commerce system. While the variable Information Quality, Ease and Benefit have no effect on Buyer's Interest to use e-commerce system in this research