Universidad Complutense de Madrid. Facultad de Ciencias de la lnformación
Abstract
Cyber-activism had influence in strengthening or support of different political movements and influenced
direcfly on the results of the peruvian presidentialelection in 2016. ln this study we are taken as reference 37 existing
movements in social networking systems leaded by Peruvian citizens. These movements were trend in public opinion'
so also, they were conceptualÉeá ana they described the fundamental characteristics of this kind of cyber-activism,
trans-media discourse and communication ecosystem
