Aralis, Carrie Geraldine

Chew, May Eng

Ling, Teck Keong

Su, Kai Min

English

Universiti Teknologi Malaysia Institutional Repository

Behavior ControlPrepared by:Ling Teck KeongChew May EngDaniel Su Kai MinCarrie Geraldine AralisLecturer: Assoc. Prof. Dr. Azizi YahayaControl Beliefs It has to do with the perceived presence of factors that may facilitate or impede performance of a behaviour It is assumed that these control beliefs -- in combination with the perceived power of each control factor -- determine the prevailing perceived behavioural control the perceived power of each control factor to impede or facilitate performance of the behaviour contributes to perceived behavioural control in direct proportion to the person's subjective probability that the control factor is presentPerceived Behavioural Control It refers to people's perceptions of their ability to perform a given behaviour It is determined by the total set of accessible control beliefs, i.e., beliefs about the presence of factors that may facilitate or impede performance of the behaviour the strength of each control belief (c) is weighted by the perceived power (p) of the control factor, and the products are aggregated, as shown in the following equation To the extent that it is an accurate reflection of actual behavioural control, perceived behavioural control can, together with intention, be used to predict behaviour

Behavior control - control beliefs

http://eprints.utm.my/21121/1/Behavior_Control_10.pdf

Behavior control - control beliefs

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Universiti Teknologi Malaysia Institutional Repository