Aralis, Carrie Geraldine

Chew, May Eng

Ling, Teck Keong

Su, Kai Min

English

Universiti Teknologi Malaysia Institutional Repository

Behavior ControlPrepared by:Ling Teck KeongChew May EngDaniel Su Kai MinCarrie Geraldine AralisLecturer: Assoc. Prof. Dr. Azizi YahayaBehavioural Beliefs Links the behaviour of interest to expected outcomes It is the subjective probability that the behaviour will produce a given outcome Although a person may hold many behavioural beliefs with respect to any behaviour, only a relatively small number are readily accessible at a given momentAttitude Toward the Behaviour It is the degree to which performance of the behaviour is positively or negatively valued According to the expectancy- value model, attitude toward a behaviour is determined by the total set of accessible behaviouralbeliefs linking the behaviour to various outcomes and other attributes the strength of each belief (b) is weighted by the evaluation (e) of the outcome or attribute, and the products are aggregated, as shown in the following equation

Behavior control - behavioral beliefs

http://eprints.utm.my/21119/1/Behavior_Control_8.pdf

Behavior control - behavioral beliefs

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Universiti Teknologi Malaysia Institutional Repository