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WHY DO CUSTOMERS INTEND TO REPURCHASE LOW COST CARRIERS (LCCs) IN INDONESIA?

Abstract

This research is aimed to find new factors from internal and external factors affecting customer repurchase intention on Low Cost Carriers (LCCs) in Indonesia. Three hundred questionnaires were distributed to customers of LCCs in Indonesia and then processed with factor analysis using SPSS 24.0 program. The results show that there are five new factors resulted from internal and external factors affecting customers’ repurchase intention on LCCs in Indonesia which are experiential factor, customer needs factor, practical factor, amusement factor and customer life-cycle factor

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