The paper aims to explain the analytical method used to virtually recreate the houses of the Etruscan city of Marzabotto. As stated in the title, the starting point of the process was the analysis conducted on the tangible archaeological evidence of building materials; these latter were fully integrated with data provided by the ancient sources and the latest technology. Next, the problems and the solutions adopted in order to recreate the houses are presented. In the last section the criteria used for the visual restitution of the unexcavated context of the ancient city are explained