У статті схарактеризовано мовні засоби вираження метафоричної профілізації концепту PARTNERWAHL у німецькій мові, який уподібнюється живій істоті, предметові, асоціюється з концептами ЛЮБОВ, ВИГОДА, ПЛАНУВАННЯ БЮДЖЕТУ, РИЗИК, НЕБЕЗПЕКА, які засвідчують існування асоціативно-образного складника досліджуваного концепту. The article is dedicated to the study of the metaphorical profiling of the concept PARTNERWAHL / PARTNER CHOICE in German language. In cognitive science metaphor is one of the major mental operations, ways of knowing and categorizing reality. The actuality of this study is caused by the necessity of a systematic study of metaphorical profiling of the concept PARTNERWAHL / PARTNER CHOICE in German language. The article presents the definition of the profiling of the concept. The article examines also the classification of the conceptual metaphors, based on the theory of the conceptual metaphor, explored by George Lakoff and Mark Johnson in their work Metaphors We Live By and extended by M. V. Pimenova. The article presents the analysis and description of the the means of expression of metaphorical reinterpretation of the concept PARTNERWAHL / PARTNER CHOICE in modern German language. Among them have been determined the lexical and the syntactical means. Due to its metaphotical reinterpretation concept PARTNERWAHL / PARTNER CHOICE is likened to a living being (LEBEWESEN), whom we can meet etc.; to an object (GEGENSTAND), which can be light, difficult. The concept PARTNERWAHL / PARTNER CHOICE is also associated with such concepts as LIEBE (LOVE), NUTZEN (BENEFIT), BUDGETPLANUNG (BUDGET PLANNING), RISIKO (RISK), GEFAHR (DANGER), which assure the associative-figurative component of the concept under study
