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Establishing a rational World Heritage tourism strategy

Abstract

The origin of tourism in the modern world is closely linked to recognition and appreciation of cultural heritage. When the Roman civilization was &quot;rediscovered&quot; by the culture of the Renaissance, the Italian peninsula, and especially Rome, became a destination for those who wanted to take direct contact with the relics of the Roman past, which was taken as a source of inspiration for the artistic production of the time. In the 18thand 19thcenturies, the &quot;Grand Tour&quot; consisted in trips of aristocrats and wealthy people from different European countries to the Italian peninsula in order to visit historic monuments, archaeological sites and museums. (P&aacute;rrafo extra&iacute;do a modo de resumen)</em

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