Whereas tourism in the Maltese Islands has been characterised by mass tourism, there has been a drive to promote a number of niches case in point ecotourism. Fifteen years have passed since the formal attempt to kick-start ecotourism in the Maltese Islands. In the light of this milestone, interviews with a wide range of stakeholders and analysis of tourism policies were conducted to investigate the development of the niche within the archipelago. Whereas continuous efforts have been recorded confirming devlopment of the niche, other existent challenges that hinder ecotourism development have been outlined by stakeholders.peer-reviewe
