Number of emerging Small and Medium Enterprises (SMEs) in Indonesia has not been matched with optimal performance. Many problems arise such as difficulty in marketing products and limited costs for marketing. This problem can be overcome by utilizing Internet technology to build e-commerce portal. Portal help online marketing with no borders zone, facilitate for searching a consumer, can automate the promotion and business transactions that can help win the competition.In this research, to be built e-commerce portal Semarang-Handycraft. Design of e-commerce portal is using system development methodologies Model Driven Development (MDD) and UML modeling language (Unified Modeling Language) which is a visual language for modeling object-oriented language and by using the Open Source Content Management Systems that is called Joomla and using e-commerce modules Virtuemart. Produced e-commerce portal that can provide information with better quality and can be accessed at http://semarang-handycraft.cz.cc, which is a new alternative for the production of marketing handicraft products of SMEs in Semarang. For security and convinience of information retrieval in e-commerce portal is divided into several access rights, ie rights of access to regular visitors, members and administrator
