Along with the significant growth of internet using, news site comes to society
to give a lot of advantages such as news and information. News site gets a positive
response from the society because of its ability to serve an up to date information and
can be accessed easily compares with printed media such as newspaper, magazine,
etc.
The purpose of this research is to analyze the effect of internet self efficacy
and news actuality towards attitude of news site and the impact to acceptence of
using KOMPAS.com news site in Semarang. There are two independent variables in
this research; internet self efficacy and news actuality; one intervening variable;
attitude of news site; and one dependent variable, acceptance of using a news site.
The function of these variables are to explain how big the attitude of society towards
KOMPAS.com news site and how big the impact towards acceptance of using
KOMPAS.com news site.
Based on this research towards 100 respondents who use/read KOMPAS.com
news site, shows that internet self efficacy and news actuality give a positive effect
towards attitude of a news site. Adjusted R2 score is 0,438, shows that 43,8% attitude
of news site can be explained by both of independent variables and the rest 56,2%
expalained by another factors outside this research. Then, attitude of news site gives
a positive effect to acceptance of using a news site with 56,7% adjusted R2 score and
the rest 43,3% explained by another factors
