The development bisnis cigarette this time is very competitive. There are
many kinds of cigarette and cigarette company likes Gudang Garam, Sampoerna,
Djarum and Bentoel. The fourth cigarette company are “top four” in Indonesia,
where the total market all cigarette morethan achieve 80 percen. Djarum Super are
each other kinds cigarette cretec filter that more people interest in Indonesia
especially the young people.
For the aim of this observation are influence promotion to purchasing
assurance, influence quality product to purchasing assurance,promotion and quality
product to purchasing assurance. Observation sampling used is 100 people that share
to 3 district likes Banyumanik, Semarang Tengah, and Semarang Utara. Technic
sampling used accidental sampling, exactly taking over technic for the observation
result that the calculation SPSS program are Y = 0,305 + 0,161X1 + 0,496X2 and to
be influence positive and significant beetwen promotion and quality product to the
purchasing assurance
