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Quand le marketing et les alliances stratégiques deviennent vitaux pour les firmes dans leur processus de conquête des marchés étrangers: une lecture à partir du cas de Carrefour en Algérie
Authors
Amina Djedidi
Mouhoub Hani
Publication date
24 June 2013
Publisher
HAL CCSD
Abstract
International audienc
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Archive Ouverte a LUniversite Lyon 2
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oai:HAL:hal-01685798v1
Last time updated on 08/03/2018
HAL - UPEC / UPEM
See this paper in CORE
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oai:HAL:hal-01685798v1
Last time updated on 07/05/2019