: This study examined the ability of domestic consumption in household electronic equipment identified as China's commodity. Focus on the demand sides, this research examined preference of Purwokerto society to the China product. Generally, the society had well ability to differ between China products and non-China products. They were not skeptic to choose China products if its substitute product was not acquired at market sold. On society opinion, the China products had potential threat to sustainability of local and domestic product. On preference term, higher level preference of China product than non-China product included to telecommunication and audio/video electronic products. The other way, the society gave lower preferences to China product included computer and its peripherals, and kitchen or household electronic products
