Smart electricity meters and home displays are being
installed in people’s homes with the assumption that
households will make the necessary efforts to reduce their
electricity consumption. However, present solutions do not
sufficiently account for the social implications of design.
There is a potential for greater savings if we can better
understand how such designs affect behaviour. In this
paper, we describe our design of an energy awareness
artefact – the Energy AWARE Clock – and discuss it in
relation to behavioural processes in the home. A user study
is carried out to study the deployment of the prototype in
real domestic contexts for three months. Results indicate
that the Energy AWARE Clock played a significant role in
drawing households’ attention to their electricity use. It
became a natural part of the household and conceptions of
electricity became naturalized into informants’ everyday
language