Capturing TV user behaviour in fictional character descriptions

Abstract

This work is part of the On-demand IPTV project, conducted by Acreo and SICS with financing from Vinnova and active support from an industrial consortium. The main goal of the project is to study the demands on cost-effective, scalable video-on-demand networks that can deliver video with high-quality with minor quality degradations in the transmission. An important issue in understanding this situation is to explore future user behaviour (and the resulting traffic patterns) when user can choose a mix of broadcast TV and a large number of on-demand channels and services. This paper reports on the first steps to develop an understanding of IPTV user behaviour by investigating the current situation using archetypical, fictional character descriptions often referred to as personas. This is an intermediate version; the final version will be the result of Task 4.1: User requirements analysis, part of WP 4: User needs and behaviour