Analysis of Business Organising in Ornamental Plant Cooperatives

Abstract

Namen diplomskega dela je bil raziskati pripravljenost pridelovalcev okrasnih rastlin za povezovanje v poslovno organiziranje zadružništvo. Za pridobitev informacij je bilo v maju in juniju 2017 anketiranih 17 pridelovalcev okrasnih rastlin iz severovzhodne Slovenije. Rezultati ankete so pokazali, da so pridelovalci v glavnem seznanjeni z obliko poslovnega organiziranja zadružništvo. Večina pridelovalcev (94 %) je mnenja, da bi bilo potrebno na območju SV Slovenije ustanoviti zadrugo pridelovalcev okrasnih rastlin. Ugotovili smo, da bi v primeru ustanovitve zadruge bila več kot polovica pridelovalcev pripravljena postati član zadruge, iz česar sledi, da so pripravljeni na povezovanje v zadrugo. V primeru ustanovitve zadruge pa pridelovalci ne bi bili pripravljeni zaposliti osebo, ki bi skrbela za nabavo repromateriala, trženje, promocijo in drugo. Raziskava je pokazala, da večina (69 %) pridelovalcev ni zadovoljna s sodelovanjem slovenskih vrtnarjev med seboj.The purpose of the degree was to investigate the willingness of producers of ornamental plants to join business organising cooperatives. To acquire information on the topic, a survey was carried out among 17 growers of ornamental plants from north-eastern Slovenia, and it was carried out in May and June 2017. The results of the survey showed that the growers are mostly familiar with the business organising cooperatives form. Most Growers’ (94%) opinion was that they would be beneficial for the north-eastern area of Slovenia and that Ornamental Plant Cooperatives should be established. We found that, in the event of the establishment of a cooperative, more than half of the growers would be willing to become members of the cooperative and are thus ready to join the cooperative. In case a cooperative should be established, growers would not be willing to employ people who would be responsible for the procurement of raw materials, marketing, promotion and more. The survey showed that a high percentage (69%) of growers are not satisfied with the cooperation of Slovenian gardens with each other