Permanent magnets are frequently adopted in small brushless machines for automotive applications. Normally anisotropic ferrites, but some research on bonded magnets is being carried on. Several types of magnetization can be proposed, involving different levels of complexity in the magnetization process. In the paper a comparison between parallel and radial magnetization is described, taking into account on one side the major complexity of the radial process and on the other the small power derating of the paralle