<p>Phenolic content and antioxidant capacity of five Yellow European plums (<i>Prunus domestica</i>) were studied using heat reflux extraction. Fresh plums were extracted at 50°C and 70°C, while freeze dried plums were extracted at 50°C, 60°C, and 70°C. Quantification of phenolic compounds such as ascorbic acid, neochlorogenic acid, and chlorogenic acid, was performed using high performance liquid chromatography. Antioxidant activity was determined by evaluating the scavenging ability of 2,2-diphenyl-1-picrylhydrazyl (DPPH) and ferric (Fe<sup>3+</sup>) free radicals. Total phenolic content and ferric reducing antioxidant potential were highest for freeze dried samples extracted at 60°C whereas extraction at 70°C resulted in the lowest yield. Neochlorogenic acid was the predominant phenolic compound in each plum genotype followed by ascorbic acid and chlorogenic acid. This study demonstrates that there is an adequate amount of health promoting phytochemicals within European plums, hence extraction of these compounds have potential for use towards functional food, nutraceutical, and pharmaceutical industries.</p