The customer mostly chooses a product on the base of its quality, which therefore arises as the main cause of its commercial success. In a nearly axiomatic drawing, it follows that the effect of innovation is the improvement of quality, which itself becomes the aim of innovation. Even though the previous statement relates quality and innovation, it still does not explain their dynamics. To stress them, the ‘quality' concept must be analyzed in more detail. In fact, in addition to the ‘perceived quality', the quality ensured through `design, manufacturing and marketing' combined domains should be dealt with. This paper enhances this issue taking advantage of principles and models made available by control theory schemes coupled with quality function development (QFD) and best practice software modeling based on unified modeling language (UML
