In recent years, electronic publishing has been rapidly expanding. Most genres of publications, including books, become digital genres (cybergenres). This raises questions about the future of publishing, in particular, the question of whether new cybergenres will replace traditional genres, or rather hybridization of publishing will take place; they are questions about relations between old and new genres. In the paper the theory of publication genres has been used to find answers to these questions. Genres are treated as mental schemata which conceptual content can be represented by a frame. By applying the frames model it is possible to present a concept representation in the mind, including the concept of a book. The mechanisms that allow for the evolution of schemata are important because they are used to make changes in the genres of texts. In this article it is dealt with the changes that occur in text genres, mostly books, as a result of the use of new publishing technologies. They are described from the side of individual mental processes taking place in the minds of communicating persons
