Originally intended to serve as a social communication tool, Facebook now offers a variety of services for its
users. One of these services is online shopping that we can consider within the framework of social trade
concept. These social networks are used for marketing purposes in sports sector and Facebook as one of these
social networks enables its users to do online shopping and plays an important role in sports marketing. The
study mainly aims at identifying the opinions of Turkish SPTS (physical education and sports of high school)
students in their habits of online shopping via Facebook and examining whether these opinions vary according to
demographic variables. In this regard, a questionnaire with 3 sections and 34 questions in total was administrated
to 788 participants. Following the survey, it was found that majority of the participants use Facebook and their
habits of online shopping on Facebook are particularly high. It was also found that students use Facebook more
often, and this habit is higher in those with higher education (university and above) than those with lower
education. Participants access companies, receive information about products and services, and do shopping via
Facebook. Moreover, it was concluded that income status, educational status, age, gender, internet usage level
(Facebook) and job status (occupation) were related to users’ perception of advertisement and their purchasing
