I was talking to Jake the other night about Cookie Monster. Really, we were talking about the theory behind Cookie Monster\u27s latest strategic move and how we could all learn a thing or two from him. Which move was that? The short, furry blue monster\u27s brilliant foray into pop culture with Share It Maybe, the music video parody of Carly Rae Jepsen\u27s song Call Me Maybe. In one day, Cookie has racked up 2.3 million hits on the less-than-four-minute video. [excerpt
