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Distributed Media in the Age of Eisenhower: Political Buttons

Abstract

This paper describes the purpose and effectiveness of distributed campaign materials in the context of President Dwight D Eisenhower\u27s 1952 and 1956 elections. It analyzes campaign buttons and political cartoons distributed by the Eisenhower administration to determine how they furthered the image Eisenhower wished to convey during his campaigns. This image is presented by applying certain aesthetic qualities to the campaign materials

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